Category Archives: Branding

Branding Your Brand

Branding

There are people (who don’t write) that see writing being a solitary career. At one time I was one of these people. I’ll be honest, it was the idea of it being a solitary career path that pushed me to really focus on making writing a future career choice ad not just a mental hobby.

I thought that I would be able to write, edit, rewrite, and start sending things by mail/email and that be it. Done. Now I was not naïve enough to think getting published would ever be that easy, but the actual writing part, yes, yes I did.

Boy how wrong I was.

As writers we have to write, edit, rewrite, find beta readers, maybe a writing group, look for an agent (if you are going traditional)/ or figure out the whole publishing process (if you are self-publishing), AND brand yourself.

That’s right, I said we have to brand ourselves. When I first learned this, I was “What the (explicit)!”. Then I was, “What the (beep) is branding?” The initial mental image when hearing of this branding business was of a cow getting branded – like on a ranch with a red-hot metal Alpha poker. It wasn’t pretty.

To bad I do not know anyone in PR, like the individual who came up with the Frosted Flakes cereal logo with Tony the Tiger saying “They’re Grrrrreat!”. Yeah, I definitely need that person in my contacts list. I don’t even have a regular brand/style in my wardrobe; one day I will be wearing my cowboy boots with a dress, the next in a jeans with 5 inch heels, followed up by yoga pants day.

So along with everything else, I had/have to figure out how to brand myself. It truly sounds painful, and I have to do it all on my own. Hmm, I am thinking that cow thing isn’t sounding so bad after all. Quick and done by someone else…

Instead, us writers, we are on our own for the most part. So what do we need to do to get ourselves out there?

Luckily for us in today’s society we have the easily approachable social media. Anyone and everyone can be accessible with just a few keystrokes on our phones/tablets/laptops/desktops. Easy as one, two, three. Sort of. There are so many different outlets out there, it is overwhelming to choose what is right for you. But wait. There’s more. You also have to figure out what to say to a screen that conveys who YOU are, on a regular basis.

This can be difficult for some of us, easier for others, but really, we are writers so at the end of the day we are just awesome!

Have you thought about how you are going to brand yourself? Share with us down in the comments, we’d love to hear what you have to say. 

~AJP