I subscribe to a blog called The Passive Voice, and if you are a writer you should be subscribing and reading this fantastic blog. Yesterday there was a post about blurbs that I found fascinating.
What is a blurb?
a short description of a book, movie, or other product written for promotional purposes and appearing on the cover of a book or in an advertisement.
write or contribute a blurb for (a book, movie, or other product).
The article was about the second definition.
What we’re basically talking about here are endorsements from other authors and/or celebrities, those compelling “reviews” popped onto a book’s back cover or first few pages, to get the reading public to buy the book.
For a self-publishing writer these acclaims can help sell books, and when you are talking about having to self-promote, every little bit helps. Including blurbs.
For example? Go Google The Martian by Andy Weir. Completely self-published beginning as an online serial then going onto Amazon at $.99 then selling 35,000 copies in four months in 2013. That’s when it got Hollywood’s attention. In March of 2014 the book was no. 12 on the New York Times bestseller list, and by November that same year the book sold 180,000 copies. A huge coup for self-publishers.
But what happens when you get people to read your book and leave reviews on sites such as Goodreads and Amazon?
This became a huge concern of mine just before summer. You see, Amazon, in all its amazing glory, decided to take down any reviews if it was discovered that these reveiws were written by friends of the author. I have put up reviews for writers who, at the time, were not my friends. I met them through blogging and became a source to them for helping their promotion efforts. Eventually, through further interaction we did become friends but does that make my blurb/review of their work any less credible?
What about those well-known authors who seem to write blockbuster after blockbuster? Do blurbs really help them since they are well-known already in the industry? I mean, honestly, what more can you say about a famous author that hasn’t already been said, or read? Critiquing their current work is one thing, but seriously, how many times do we need to hear how he/she is today’s Tolstoy, Austen, or Shakespeare? And let’s be honest, they aren’t those writers, and their writing resembles the classics the way a goose resembles a swan. They may be birds and have feathers and can swim and fly, but one look tells the truth.
Personally, when I buy a book, whether it is self-published or traditionally published, I ignore the blurbs. I don’t care for them. I’m looking for word of mouth and my own interests. If someone I know tells me I should read a certain book then I am more likely to do so than reading an endorsement from a celebrity or well-known author. Those people do not know me, but my friends and people I talk to often know my tastes or can guess easily. And if there are people I know personally endorsing a book then you can bet I’ll be reading that book. In fact, I have a lengthy list of books on my Goodreads Want-To-Read list thanks to those friends whose books I have read and heartily endorse.
To blurb or not to blurb, that is today’s question? Should blurbs be done away with and the writing stand on it’s own? Or do we like blurbs and think they are a useful marketing tool? Sound off in the comments.