I remember when I was younger, there was a locally owned bookstore that I loved to frequent. The owners were always there. The employees knew the stock and could carry on an intelligent conversation about books. They knew the different genres and could make informed recommendations about what to read. After your first visit or two, when you returned, you would be greeted by name and whoever was on duty at the time would ask if you had read the latest in your favorite genre.
But there was something else about the story that stands out. This little hole in the wall often had well-known authors in for book signings. I didn’t think much about it then but now, as a writer, I do. Back then, I simply appreciated the fact I would get to meet a favorite author and have her sign a book — or three. Now those memories are merely a sign of how things have changed in the publishing industry.
Word of mouth in publishing is just as important, maybe moreso even, than it is in any other industry. You see, when a publisher says it will promote your book, tat doesn’t mean you get to go on a book tour or that you will have TV and radio ads or even print ads. Not unless you have been tapped to be the next Stephen King or you are already a best seller. What it means is there will be the basic information sent to the buyers for bookstores and maybe a few trade ads and reviews. A number of authors I know have had their publishers say they want the author to go on a tour but that it will be on the author’s own dime.
That is one reason why, as an indie author, I tend to smile and shake my head when someone tells me I would get so much more promotion for my work if I went the traditional route. I know better. But it does leave me, and all the others like me, having to find ways to get that word of mouth going. The problem is, I would much rather be writing.
Fortunately, Amazon has offered writers a couple of ways to promote our books. The only catch is that the title has to be exclusively on Amazon for it to qualify. If a title is enrolled in the KDP Select program, those Amazon customers who are members of the Kindle Unlimited program can borrow our books for free. The nice thing about this is, we still get paid as long as the customer reads a certain percentage of our book. The icing on the cake is that some of those customers will turn around and purchase the book, so we get paid twice.
KDP Select also allows us to offer our books for free or put them on what Amazon calls a countdown program for up to five days every three months. While I don’t recommend putting the same titles on sale or for free that often, it is a good promotion tool. It can help spur lagging sales and it can help by allowing you to temporarily drop the price of a book when you have a new book in the series coming out.
So now I can hear you asking why I’ve taken time to tell you all this. Well, that’s simple. This is my word of mouth to you. I currently have three books I’m doing a promotional deal on. The deals run through tomorrow. Each of the three are first books in a series. Each series will have new titles coming out between now and the end of the year. Besides, after Tax Day, I figured everyone needed a break 😉
Hunted (Hunter’s Moon Book 1)
(Written under the pen name Ellie Ferguson)
Free through Sunday
When Meg Finley’s parents died, the authorities classified it as a double suicide. Alone, hurting and suddenly the object of the clan’s alpha’s desire, her life was a nightmare. He didn’t care that she was grieving any more than he cared that she was only fifteen. So she’d run and she’d been running ever since. But now, years later, her luck’s run out. The alpha’s trackers have found her and they’re under orders to bring her back, no matter what. Without warning, Meg finds herself in a game of cat and mouse with the trackers in a downtown Dallas parking garage. She’s learned a lot over the years but, without help, it might not be enough to escape a fate she knows will be worse than death. What she didn’t expect was that help would come from the local clan leader. But would he turn out to be her savior or something else, something much more dangerous?
Nocturnal Origins (Nocturnal Lives Book 1)
(Amanda S. Green)
99 cents through Sunday
Some things can never be forgotten, no matter how hard you try.
Detective Sergeant Mackenzie Santos knows that bitter lesson all too well. The day she died changed her life and her perception of the world forever.It doesn’t matter that everyone, even her doctors, believe a miracle occurred when she awoke in the hospital morgue. Mac knows better. It hadn’t been a miracle, at least not a holy one. As far as she’s concerned, that’s the day the dogs of Hell came for her.
Investigating one of the most horrendous murders in recent Dallas history, Mac also has to break in a new partner and deal with nosy reporters who follow her every move and who publish confidential details of the investigation without a qualm.
Complicating matters even more, Mac learns the truth about her family and herself, a truth that forces her to deal with the monster within, as well as those on the outside.But none of this matters as much as discovering the identity of the murderer before he can kill again.
Vengeance from Ashes (Honor and Duty Book 1)
(Written under the pen name Sam Schall)
99 cents through Sunday
First, they took away her command. Then they took away her freedom. But they couldn’t take away her duty and honor. Now they want her back. Captain Ashlyn Shaw has survived two years in a brutal military prison. Now those who betrayed her are offering the chance for freedom. All she has to do is trust them not to betray her and her people again. If she can do that, and if she can survive the war that looms on the horizon, she can reclaim her life and get the vengeance she’s dreamed of for so long. But only if she can forget the betrayal and do her duty.